The primary mission was to transform Rheem Peru’s digital footprint into a high-performing sales engine. We aimed to increase direct e-commerce revenue while simultaneously boosting brand recognition across digital touchpoints. My focus was on creating a seamless journey that turned "browsers" into "buyers" by building trust through design. We wanted the site to feel like a digital extension of the warmth and security Rheem provides in the home.
"Mapping the journey: I redesigned the information architecture to reduce friction in the Peruvian buyer's journey, focusing on trust and clarity."
I acted as the bridge between Rheem’s global identity and the local Peruvian soul. Working within established brand guidelines, I led a strategic visual rebranding that tailored the brand’s global voice to our specific market. I built the site’s UX from scratch, mapping user journeys and wireframes that prioritized local shopping habits, while designing seasonal assets and motion-driven video content for a new YouTube channel. This ensured the brand felt internationally prestigious yet NEVER LOST THAT PERUVIAN 'calidez'."
"Strategic Adaptation: I evolved the global brand guidelines to resonate locally, introducing warmer lifestyle imagery and a more approachable visual hierarchy."
We saw a 22% increase in product sales and a significant surge in social media engagement, proving that the new visual direction resonated. The YouTube launch exceeded expectations, reaching 198k viewers and establishing a new educational pillar for the company. Most importantly, the project’s success allowed us to scale the team, leading to the hiring of a full-time social media specialist to maintain the momentum we built.
