Graphic & UX Design
Visual Branding - Packaging Design - UX & UI - Animation - Art Direction
Client: Rheem
The company lacked a strong digital presence and a consistent art direction across its e-commerce platform, packaging, and social media channels. Together with an international team, we created a fresh and modern visual identity that resonated with the young Peruvian market while staying true to the brand's original essence.
Result:
Product sales and social media engagement.
198k
22%
+1 new
198k Youtube viewers
Educational pillar for the company
Process
We started with a mood board to define a visual direction based on modernity, exploring colors, shapes, and typography.
From there, we developed visual elements for stationery, packaging, social media, and ad campaigns, creating greater consistency across different brand touchpoints.
Finally, we worked on the e-commerce website. After several meetings with the team, we presented different proposals for the user experience and journey. Once approved, we implemented the changes in Oracle and developed the website’s visual assets, including banners, product photography, and other graphic elements.
E-commerce - Wireframes
E-commerce - Pages