L I M A / P E R U - 2 0 2 5
WHERE FLAVOUR BEGINS
Branding project focused on the creation of a brand identity for an Argentinian-founded company, strategically and culturally adapted to the Peruvian market.
PROJECT OVERVIEW
CHALLENGE
The client provided an initial list of naming options. After a series of strategic meetings, one name was selected: Santo Relleno.
The process continued with a market research phase focused on empanada brands in Peru, identifying an opportunity within a category with limited local competitors. Based on these insights, the target audience was defined, along with the brand’s tone of voice and the communication channels to be used for promotions and visibility.
Three branding proposals were then developed, each including color palettes, logo design, and digital applications. One proposal was selected and refined.
Finally, a consistent graphic system was established, defining visual guidelines, key brand elements, and the overall brand identity. The brand was launched and began commercial operations through its digital platforms.
Total project timeline: 4 months.
RESULTS
Sales increased by 20% over a two-month period, while social media followers grew by approximately 10%. The next stage focuses on collaborations with influencers to further expand brand reach and visibility.