POP & Spatial Design
Graphic Design - Visual Concept - Design Direction
A selection of POP and spatial design projects, exploring how visual concepts and graphic design translate into three-dimensional experiences.
axe | New fragance
Challenge
Axe was launching a new fragrance and needed a disruptive concept to make the product stand out in supermarkets and high-traffic points of sale across Peru.
Process
Based on the campaign’s colors and visual elements, we explored different ways to showcase the product together with the 3D team, playing with depth, volume, and composition to create greater visual impact.
Result
A bold and playful proposal that brought the campaign’s visual language into the point of sale, creating an eye-catching display that stood out from surrounding products.
[Developed in collaboration with the 3D Team]
PROTEIN | New FLAVOR
Challenge
The brand was launching a new energy bar flavor during the summer season and needed an activation that connected the product to the launch context.
Process
We started from the client’s brief and worked with the 3D team to define how the new product could be presented. We proposed a summer beach activation, incorporating games and product dummies into the experience.
Result
An activation that combined the brand’s established elements with a fresh, summer-inspired aesthetic, resulting in a modern and playful concept aligned with the launch.
[Developed in collaboration with the 3D Team]